12/27/2022 0 Comments Howie airtable linkedinSometimes there’s just no getting around the need for hyper-specific features. “, we always have to peel it back and say, ‘Hey, what’s the meta way to do this? How do we build this in a more platform-like way wherein Airtable is still a platform and not an individual solution itself?’” Thinking of Airtable as a platform helps resist the temptation to reactively build a solution or feature that serves one particular use case or customer need in a hard-coded, brittle way. To prevent that from happening, Howie said he likes to think of Airtable as a sort of LEGO kit that allows each team to build its own application. Our biggest probable risk of failure is stumbling on our own feet and ending up creating a product that’s either too convoluted or too specific to any one given use case to generalize.” Leveraging third-party developers to address specific use cases Howie explained how this distinction shapes the challenges Airtable faces: “We’ve shifted the risk of failure from market size-we have great confidence that there will be a profoundly large market for us waiting on the other side-to execution risk. Related read: Airtable and the Low-Code/No-Code Future of Software In that sense, Airtable is different from a tool like Slack, which, even though it gets adopted across a lot of different industries, provides essentially the same core experience to all. That’s because the use cases can be quite distinct-not only in how you set them up in Airtable, but also in terms of how people use the platform day to day, and what kind of value they receive from it. When you’re dealing with a broad platform with a vast array of use cases, like Airtable, the process gets more complex. You talk to your customers and prospects (who all fall within a narrow range of personas and customer types), assess their needs and seal the solutions into product features. Howie Liu, founder and CEO of Airtable, stopped by the BUILD podcast to talk about some of the challenges associated with building and marketing a wide platform that’s been adopted by cattle farmers and video production studios alike.įor vertical solutions like Procore or Aviva, the building process is relatively straightforward. It’s also one of the company’s biggest challenges. "Having personally used Airtable and seen firsthand how revolutionary its impact is, I look forward to working with the team as they transform how every enterprise in the world operates.Airtable’s flexibility, and the fact that users can truly customize and make of the platform what they will, is one of its greatest selling points. "I'm inspired by Howie's bold vision for the future of work and energized by the opportunity to partner closely with him on the journey ahead,” said Jeffrey Katzenberg, founder and managing partner of WndrCo. “By equipping business users with fundamental software primitives that can be assembled together into powerful business applications, Airtable has become central to its users’ everyday workflows but at the same time is scalable and extensible enough to support incredibly complex enterprise use cases like ticketing, content management, and CRM.” “We believe Airtable is chasing a massive opportunity to become the ‘residual’ software platform for every bespoke and custom use case that is either performed manually today or structurally underserved by rigid third-party software,” said Neil Mehta, managing partner at Greenoaks Capital. The new investment round was led by Greenoaks Capital, with additional participation from new investor WndrCo and existing investors Caffeinated Capital, CRV, and Thrive. “This additional capital will enable us to scale up to even more sophisticated use cases, invest in the reliability of our service, and focus on the long-term opportunities ahead of us.” “We’re part of a profound shift where a half billion apps will be created over the next few years, most of them with low-code platforms like Airtable,” said Howie Liu, co-founder and CEO of Airtable. Today, millions of users across 250,000 organizations – including Netflix, Red Bull, IBM, and Under Armour and more than half of the Fortune 1,000 – use Airtable. Over the past year, the company’s enterprise customer base grew by 3.4x and 13,000 net new paid customers joined the platform. The new funding will be used to accelerate Airtable’s development of enterprise-grade product capabilities and infrastructure, as well as to grow its team across critical functions.Īirtable has seen increased demand from enterprises looking to work in more flexible, visual ways. Airtable announced today it raised $270 million in Series E funding at a $5.77 billion post-money valuation.
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